Marketing trends the past few years have changed drastically. Social media, search engines like Google and Bing have emerged.  So what do we at Groupthink Creative Service see as areas of interest in the year to come.

Video Marketing

TV has been around since the 50s so video advertising is nothing new. But online video spots are quickly becoming a popular investment.  Even performing a basic google search will get you a few relevant videos.  Google places and even most websites will allow an advertiser to place a video ad on their website. Phones are being geared to show more video and direct apps to places like YouTube are becoming main stream.  Prospective advertisers can place 15 to 30 second online commercials highlighting there products or services, then longer videos can be placed with in depth product demonstrations.

Consumers are quickly relying on these videos to know the inner workings of products even before driving to the store.

Local Marketing

This was big in 2010 but will keep growing.  Google Places has showed relevant search listing directly for your local market.  Google has even placed these spots higher than a traditional organic search.  This local advertising will be transitioning this year as more competition for these tough spots emerge.

Smart Phone Revolution

Phones are past the luxury mark. Its more of a necessity. In 2009 it was announced there was over 1 billion iphone apps downloaded to date.  Do you really think this is going to slow down. Consumers are looking towards there phones for up to date information.  Meaning you product or service must be evaluated for this potential market.

No Clear cut Winner

Will there be one area that will get you growth for 2011. No. We still believe a successful business model will cover all areas. Then based on evaluation of your market areas will be enforced  for greater coverage.

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