Columbus Ohio

What is Cloud Computing?

GTstaff — Tue, 26 Jul 2011 17:22:13 +0000

That is the problem; what is it? Many people don’t understand the concept. They want to use it but aren’t exactly sure what it is. The main idea of Cloud computing is being able to share and store your documents and files online. The goal is to have all of your files accessible on any computer with internet access.

People don’t recognize that Gmail and Google Docs are the same idea as The Cloud. You can access your documents and email on any computer with internet. Cloud computing can also simply be utilizing your companies website to store and share files.

Some misconceptions are about the security of The Cloud. You choose which files to share and which are kept private. Also, the idea of the Cloud won’t work the same for everyone. It depends on how many files you have and how often you access them. It depends on the person and the use of the files whether The Cloud system will work for you.

Cloud Computing is a great way to access your files from anywhere and to store your files. Understanding the concept of The Cloud is the biggest problem with using it. Once the concept is understood, Cloud computing can be a breeze.

Marketing to a Younger Generation

GTstaff — Wed, 08 Jun 2011 16:34:45 +0000

These days, the younger generation gets their information much different than they used to. Teenagers rarely pick up a newspaper or watch the news. They seem outdated compared to all of the new technology that is available. Now it’s all about the internet and cell phones. The applications on cell phones seems to be way more important than what’s happening in the world.

The best way to get information to the younger generation is through social media and websites. Google, Facebook, Twitter, Youtube, email, cell phones, etc are the way they communicate best.

People use Google to answer all of their questions. Being highly ranked on Google can help reach the younger crowd. People use Facebook and Twitter to keep up with their friends and products, companies, restaurants, or stores they are interested in. Making a Facebook page is great to keep people updated and interested in what your company is doing.

Social media, cell phones, and the internet seem to be the new way of life and the best way to communicate with teenagers and young adults.

Advertising and Marketing Reflect to the Past

gt — Wed, 20 Apr 2011 14:45:30 +0000

It has been stated many times that advertising and marketing has changed vastly in the past couple years. The internet has changed the playing field. But as marketing professionals It is refreshing to take look back. Styles and simplicities can give us a glance into our future as well as help us with current ideas. Lets face it there are many advertising pieces that are just straight up cool. We found several old life magazines the other day and the advertising campaigns from WWII have a style that is so iconic. Can a marketing campaign today capture the same? 50 years from now will someone look back at your advertising and say the same?

Our company Groupthink LLP is about always growing. Being innovators of whats going on in marketing in columbus ohio as in the rest of the world. To always be open to new ideas we have decided to open comment on a few of our marketing blog posts. Please join us in discussing these topics.

Groupthink LLP

Internet Marketing Columbus Ohio

Cooking in the Studio, Food Photography

gt — Fri, 15 Apr 2011 14:39:52 +0000

One of the many creative services you will see around the GT studio here in Columbus Ohio is food photography. We are currently in the process of just that…”Food.” Every shot is prepared, propped, arranged, styled and all commercial photography created by Groupthink.

The New Google

gt — Thu, 10 Mar 2011 03:21:18 +0000

Ok so there is no “New” Google but the algorithm has changed. Have you noticed your rankings changing the past few weeks? Google has announced a push toward better content. Trying to give better rankings to relevant content driven sites. I think this shows something our company has believed in all along. Thats putting enough strong content into your site and marketing your site on the internet within strong relevant places. Nows the time to really look at your marketing plan and be inline with the new changes coming.

blog tweet

gt — Tue, 01 Feb 2011 20:18:33 +0000

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Test Tweet

gt — Tue, 01 Feb 2011 20:07:50 +0000

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Get More From Facebook and Your Website

gt — Mon, 24 Jan 2011 22:00:02 +0000

Facebook can be a great tool to distribute information about your product or company. Integrating facebook into your website is a must for new designs. Facebook will allow you to reach a specific target market, your fans. This also can come at a price, your time. By having a feed from your blog go directly to for fan page you can save your time to dedicate on other projects. Talk to Groupthink’s social media department to see how they can help.

Elements of A Good Logo

gt — Wed, 19 Jan 2011 18:17:53 +0000

Would you know a great logo if you saw one? What qualities make a logo great? How can you tell if the logo is truly effective or not? A great logo makes the company memorable. It accurately conveys the company’s identity. A great logo will be attractive but also have a functional purpose as a business too. A great logo is more than art.

The making of a great logo requires both the natural talent and an understanding of a Logos business functions. A great logo should: distinguish your company from the competition, use meaningful colors, using appropriate font and typeface, be simple to apply and versatile, be memorable, avoid distracting elements.

Marketing in 2011!

gt — Sun, 09 Jan 2011 01:11:51 +0000

Marketing trends the past few years have changed drastically. Social media, search engines like Google and Bing have emerged. So what do we at Groupthink Creative Service see as areas of interest in the year to come.

Video Marketing

TV has been around since the 50s so video advertising is nothing new. But online video spots are quickly becoming a popular investment. Even performing a basic google search will get you a few relevant videos. Google places and even most websites will allow an advertiser to place a video ad on their website. Phones are being geared to show more video and direct apps to places like YouTube are becoming main stream. Prospective advertisers can place 15 to 30 second online commercials highlighting there products or services, then longer videos can be placed with in depth product demonstrations.

Consumers are quickly relying on these videos to know the inner workings of products even before driving to the store.

Local Marketing

This was big in 2010 but will keep growing. Google Places has showed relevant search listing directly for your local market. Google has even placed these spots higher than a traditional organic search. This local advertising will be transitioning this year as more competition for these tough spots emerge.

Smart Phone Revolution

Phones are past the luxury mark. Its more of a necessity. In 2009 it was announced there was over 1 billion iphone apps downloaded to date. Do you really think this is going to slow down. Consumers are looking towards there phones for up to date information. Meaning you product or service must be evaluated for this potential market.

No Clear cut Winner

Will there be one area that will get you growth for 2011. No. We still believe a successful business model will cover all areas. Then based on evaluation of your market areas will be enforced for greater coverage.

Internet Marketing Columbus Ohio

Groupthink can help develop your local business marketing campaign. With precise website upgrades with well proven SEO your internet marketing can get you results